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Defining Your True North

Affirming your goals and dreams

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What Is Your True North?

Defining your True North establishes and quickens your higher purpose.

What do you hope to accomplish in your life and career?

The success you achieve in your business not only impacts your own goals and dreams but also those of your family, friends, and the community.

Whether it's owning a house on a lake, traveling the world, contributing to a meaningful cause, or nurturing a passion project, setting your sights on significant achievements is crucial.

Your True North is your “why”, and it provides inspiration during challenging days and phases in our business, those times when you are running out of steam, feel like giving up, or after a temporary setback. As Ol’ Blue Eyes Frank Sinatra would sing about experiencing setbacks, “I pick myself up and get back in the race!”

America is a land of boundless opportunities, and our team guides you in clarifying your ultimate goals, prioritizing them in all your endeavors, and devising a practical roadmap to reach them.

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Stages in Reaching Your True North

America’s Best Marketing Platform

  • “Shad is a Rockstar! He is always there to lend a helping hand when you need it. Shad wants to help grow your business. He is a great partner!”

    Corry D. • Prince Frederick, MD

  • "Shad is an outstanding partner and great to work with. I always look forward to my conversations with him. He is able to strike a unique balance of careful listening with sharing his balance of experience and ideas. He quickly pinpoints the crux of a situation and does not fail to leave me with helpful insights, ideas, or questions to ponder. His insights, great questions, and gentle prodding encourage me to do more than I would have if we hadn’t discussed my business with him. I thoroughly enjoy working with Shad and highly recommend him as a partner."

    Marlene W. • Greenwood Village, CO

  • “Shad is a great asset to my business. His level of professionalism, experience, and humor set him apart from others. Honored to call him my friend.”

    Tom K. • Lithopolis, OH

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    Coaches help real estate agents stay focused on their dreams, defined targets, and the day to day activities required to get there.

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    A coach helps you set your goals and dreams, charts your path to achieve them, and keeps you accountable along the entire way.

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    With the right coaching support, agents make daily progress towards their goals, achieving long-term success in their lives and careers.