Proven Marketing Strategies
Whom to target, ways to target, and how often
Campaigns targeting SOI (Sphere of Influence) achieve highest ROI
“Fanatical dedication to consistency coupled with a simple formula and methodology will equal great business success.”
Jim Collins, Good to Great
Shad Rockstad has personally created and deployed marketing campaigns that have resulted in over 50,000 inbound transactions, retail orders, and leads. He has also been instrumental in helping clients establish and implement successful marketing strategies employing a simple theme targeted to a specific audience, engaged at a high frequency of contact through multiple modalities.
A winning marketing strategy is designed by our team to elevate your brand and communicate the value you offer your clients. Our team assists in defining your sphere of influence and target markets. We also provide guidance in executing potent marketing campaigns, those that deploy frequent points of touch through various modalities, thus maximizing impact and reach to those most likely to use your products and services.
Check out Shad Rockstad’s marketing blog at SOI Marketing Strategies that dives deep into each marketing modality.
Stages in Reaching Your True North
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![Real Estate Coach Implementing a Business Plan.]()
How to Implement
Turning years of intention into action, using tried and true systems and proceses.
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![Real Estate Coach Accountability]()
Staying Accountable
Being true to yourself, improving each day, and watching your business grow.
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![Real Estate Agent Coach Branding]()
Top of Mind Awareness
People thinking of you first when they have a need for your products and services.
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![Real Estate ands Business Coach Shad Rockstad]()
Coaching Options
Select from weekly, bi-monthly, and monthly coaching options.
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![Real Estate Coach Goal Setting]()
Defining Your True North
Affirming your goals and dreams. What you intend to accomplish in your life and career.
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Charting Your Course
Plotting your business growth strategy and creating a plan that will guide you.
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![Real Estate Coach Business Strategy]()
Business Strategy
Planning the various elements necessary for a successful business growth strategy.
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Marketing Strategies
Identifying whom to target, the way to target them, and when.
America’s Best Marketing Platform
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Social Media
By effectively capitalizing on the vast potential that social media offers, you can ensure a constant stream of valuable propositions and glowing client testimonials being shared across your SOI social media channels.
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Listing Marketing
Employing a combination of digital and print marketing strategies is an absolute must in order to quickly sell the property.
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Online Retargeting Campaigns
These campaigns identify potential customers who visited our client’s website and left. Retargeting campaigns attract them back.
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![Real Estate Coach Implementing a Business Plan.]()
Email Marketing
We know how to write email content, and how a simple approach lands a bigger impact with our clients’ SOI, niche markets, and GEO-targeted areas.
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Direct Mail
Direct mail is a form of “cost signaling”, which shows potential clients you’re willing to invest in your brand.
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![Real Estate ands Business Coach Shad Rockstad]()
Complete & Accurate Database
A complete and accurate database is the essential foundation for successful marketing strategies and business growth.
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![GEO/Niche Targeted Marketing]()
GEO/Niche Targeted Marketing
GEO/Niche Marketing is a strategic approach that focuses on targeting specific geographic areas (GEO) or specialized market segments (niche) to better connect with potential clients.
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Marketing Strategy and Planning
Identifying whom to target, the way to target them, and when. Taking the time to strategize and budget a strategy that gets implemented is imperative for scalable business growth.
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“Shad is a Rockstar! He is always there to lend a helping hand when you need it. Shad wants to help grow your business. He is a great partner!”
Corry D. • Prince Frederick, MD
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"Shad is an outstanding partner and great to work with. I always look forward to my conversations with him. He is able to strike a unique balance of careful listening with sharing his balance of experience and ideas. He quickly pinpoints the crux of a situation and does not fail to leave me with helpful insights, ideas, or questions to ponder. His insights, great questions, and gentle prodding encourage me to do more than I would have if we hadn’t discussed my business with him. I thoroughly enjoy working with Shad and highly recommend him as a partner."
Marlene W. • Greenwood Village, CO
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“Shad is a great asset to my business. His level of professionalism, experience, and humor set him apart from others. Honored to call him my friend.”
Tom K. • Lithopolis, OH
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![America's Best Coaching Team Coach]()
1 One-Hour Monthly Private Coaching Session
$300/mo (quarterly plan $900) or $350/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![2 One-Hour Private Coaching Sessions Each Month]()
2 One-Hour Monthly Private Coaching Sessions
$475/mo (quarterly plan $1425) or $600/mo
• Define goals and objectives
• Chart a path for scalable, consistent growth
• Develop client-winning activities
• Achieve consistent execution
• Implement proven business fundamentals
• Strategic business planning
• Execute winning marketing strategies
• Event ideas and planning
• Accountability
• Motivation
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![America's Best Coaching Marketing Services]()
Marketing Platform
$1100/month, plus $250 set-up fee and hard-costs (postage, printing, etc.)
• Identify SOI
• Digital Asset Creation & Management
• Weekly Social Media Posts (12/month)
• Just Listed, Under Contract, & Sold Social Media and Postcards
• Custom Marketing Strategy & Budgeting
• Email Drip Campaign Setup & Execution
• Digital Retargeting/Remarketing Campaign
• SOI Direct Mail: Postcard Campaigns (at the frequency desired by the client)
• GEO Farm/Niche Marketing: Direct Mail Postcard and Email Campaigns
• Database Formatting & Research (priced per name researched)
• 1-hour Monthly Consulting/Strategy/Coaching Session
